Reed Brand Communication
Bespoke Marketing for Schools providing Research, Strategy and Branding Design.
Project Examples
Take a look at some of our recent work with schools.
Our Services
This is what we do.
Branding overview »
We design for school branding and creative communications; directed and inspired by strategy, to achieve your commercial objectives. Our objective is always to be both appropriate and yet to challenge ‘the norm’ in order to provide distinction for your school brand. We have 2 core brand communication tools: The School Brand Identity System is the […]
Strategy overview »
Marketing strategy provides the fundamental link between insight and brand communication. It provides the structure and objectives against which you can measure success; a road map with direction, appropriate speed and destination. Using analysis from insight and market intelligence (either following research we have done for you, or using a recent report that already exists), […]
Research overview »
We believe that research is the torch that lights the way for strategy and a succesful, full school. We have designed a number of qualitative research modules specifically for schools that dovetail directly into marketing strategy and planning. Each module starts with a familiarisation meeting and concludes with a useful workshop-style debriefing session where you […]
News & Blog
News, Events and Writing from Reed BC
27
February
Everything you need to know about prep parents
Our presentation at the recent AMCIS/IAPS Prep School Seminar was based on research we are carrying out amongst millennial parents to ascertain what is important to them and their families. Our research was prompted by an increase in enquiries relating to falling numbers in Nursery and Reception classes. Understanding the key themes surrounding millennials will […]
11
October
Creativity and Innovation in Education
On Thursday 4th October we attended an evening Conference at City of London School for Boys on the subject of creativity and innovation in education. The event was organized by How To Academy. The audience was made up of teachers, parents and those with an interest in education. […]
9
January
Why do parents turn down school places?
Parents who turn down school places are what we term ‘non-joiners’ and they form a fascinating group from whom to gain insight and perceptions on your school. It is probable that they have applied to more than one school. They have been a customer on more than one Customer Journey and will have information and […]
Testimonials
What our clients are saying.
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Reed have worked closely with us to develop a new brand for the Jesuits in Britain and for three of our projects. They quickly came to a good understanding of our values and worked sensitively with a committee to produce a fairly complex brand system which has been very positively welcomed by our large organisation. The brand guidelines are always very clear and thorough. We particularly value their technical skill and attention to detail.
- Jane Hellings – Director of Development and Communications, Jesuits in Britain -
Working with Reed Brand has brought a focus and clarity to our design projects. They are genuinely interested in the identity and work which they are branding, and designing for, and ask good questions which have helped better articulate our own vision and expression of what we are trying to achieve. The engagement in thoroughly professional but always friendly. As much time is taken as is needed to achieve a result that both client and designers are happy with.
The finished results look excellent and have provided a library of logo and design elements which have worked well in a variety of formats and for different audiences.
With Reed Brand there is no problem going back and asking for further tweaks and variations which allows us to have confidence that the design needs of our work is robustly supported.
- Fr Adrian Porter – The Jesuit Institute -
You’ve done a brilliant job and we are very happy with the findings that you have presented to us. We have much to consider and work on! We will of course keep in touch but I wanted to drop you a note today just to say how pleased we are and appreciative of your professional and sensitive approach.
- Kerry Bertram – Marketing Manager, The Marist School -
It is…crucial to ensure that you as a school community have a very clear idea of where you are, where you want to be and what your vision is.
- Felicity Blake – King’s Ely -
… our time together was extremely well spent, largely because you are very good indeed at eliciting reactions from us that go to build up a picture of where we are and where we wish to go…
- Gordon Parry Scala – (School Chaplains and Leaders Association)
