Reed Brand Communication
Bespoke Marketing for Schools providing Research, Strategy and Branding Design.
Project Examples
Take a look at some of our recent work with schools.
Our Services
This is what we do.
Branding overview »
We design for school branding and creative communications; directed and inspired by strategy, to achieve your commercial objectives. Our objective is always to be both appropriate and yet to challenge ‘the norm’ in order to provide distinction for your school brand. We have 2 core brand communication tools: The School Brand Identity System is the […]
Strategy overview »
Marketing strategy provides the fundamental link between insight and brand communication. It provides the structure and objectives against which you can measure success; a road map with direction, appropriate speed and destination. Using analysis from insight and market intelligence (either following research we have done for you, or using a recent report that already exists), […]
Research overview »
We believe that research is the torch that lights the way for strategy and a succesful, full school. We have designed a number of qualitative research modules specifically for schools that dovetail directly into marketing strategy and planning. Each module starts with a familiarisation meeting and concludes with a useful workshop-style debriefing session where you […]
News & Blog
News, Events and Writing from Reed BC
9
January
Why do parents turn down school places?
Parents who turn down school places are what we term ‘non-joiners’ and they form a fascinating group from whom to gain insight and perceptions on your school. It is probable that they have applied to more than one school. They have been a customer on more than one Customer Journey and will have information and […]
8
October
UK schools and Chinese pupils
The beautiful campus at Frensham Heights was the venue for the seventh annual ISBI Marketing and Admissions Conference. We were delighted to present a session on the Chinese market. In recent years, client schools have started to ask us about China because they were experiencing a rise in applications from Chinese families. Nearly 25% of […]
26
September
Sarah Raven’s open day at Perch Hill
Nature plays the starring role in this brand It was a genuine delight to visit Sarah Raven’s last open day of the summer season at Perch Hill, near Robertsbridge in Sussex. Ever since we saw her gorgeous garden at Chelsea this year, it has been on our list of places to visit and it didn’t […]
Testimonials
What our clients are saying.
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Reed have worked closely with us to develop a new brand for the Jesuits in Britain and for three of our projects. They quickly came to a good understanding of our values and worked sensitively with a committee to produce a fairly complex brand system which has been very positively welcomed by our large organisation. The brand guidelines are always very clear and thorough. We particularly value their technical skill and attention to detail.
- Jane Hellings – Director of Development and Communications, Jesuits in Britain -
Working with Reed Brand has brought a focus and clarity to our design projects. They are genuinely interested in the identity and work which they are branding, and designing for, and ask good questions which have helped better articulate our own vision and expression of what we are trying to achieve. The engagement in thoroughly professional but always friendly. As much time is taken as is needed to achieve a result that both client and designers are happy with.
The finished results look excellent and have provided a library of logo and design elements which have worked well in a variety of formats and for different audiences.
With Reed Brand there is no problem going back and asking for further tweaks and variations which allows us to have confidence that the design needs of our work is robustly supported.
- Fr Adrian Porter – The Jesuit Institute -
You’ve done a brilliant job and we are very happy with the findings that you have presented to us. We have much to consider and work on! We will of course keep in touch but I wanted to drop you a note today just to say how pleased we are and appreciative of your professional and sensitive approach.
- Kerry Bertram – Marketing Manager, The Marist School -
It is…crucial to ensure that you as a school community have a very clear idea of where you are, where you want to be and what your vision is.
- Felicity Blake – King’s Ely -
… our time together was extremely well spent, largely because you are very good indeed at eliciting reactions from us that go to build up a picture of where we are and where we wish to go…
- Gordon Parry Scala – (School Chaplains and Leaders Association)
