Reed Brand Communication.

Experts in marketing schools.

What we do.

We help schools develop and communicate their unique value proposition to fulfil the needs of parents today and in the future.

We use a combination of insight, foresight, strategy, and brand communication to make your school the most compelling choice.

Insight & Foresight

Tailored for your school’s challenges.

Bespoke research to understand your target audience, their values, expectations and preferences for their children’s education. We combine these insights with foresight from our in-depth sector research to help you effectively plan for your schools’ future fortitude.

Our research modules

Strategy

To inform your Strategic Development Plan.

Informed by insight and foresight, we lead your Governor and SLT workshops to identify and agree the framework and objectives for your school’s business strategy and Strategic Development Plan.

Our workshops

Brand Communication

Bringing your School brand to life.

Creative and consistent brand communication across all communication channels to reflect your school’s mission, culture and strengths, to engage, convert and retain parents, pupils and staff.

This includes logos and identity, events and the customer journey, digital and social content, PR and Change comms.

Our brand communication services

"They have a deep understanding of marketing schools in the 21st Century and a passion for design and providing the right fit for their clients. They are highly professional, ensuring they have an in-depth knowledge of their clients' schools and market."
"People are excited. Staff, parents and children have expressed enthusiasm for the brand and that is serving to strengthen the feeling of community that is fundamental to the ethos of the school."
"It has been the most utterly rewarding experience that has the potential to put a school into a different league. You have given me great confidence to really flaunt this school!!!"
"I approached the process sceptical of professional marketing services based upon previous experiences which had proved costly and ineffective in real terms. Carolyn and Katie took time to listen to my concerns, understood the broader business context of a small school and won me over! It was an experience more akin to working with colleagues than an outside consultancy."
"Carolyn, Justin and Katie are always calm with a knack for ensuring they have a clear understanding of the brief and their customer’s requirements. They are highly professional, ensuring they have an in-depth knowledge of their clients’ schools and the wider market."