Plan your next steps.
Strategy.
Are you repositioning your brand, new to Headship or your school, or simply inexperienced in writing strategy? Then this is for you.
An informed strategy is a must for attracting and converting more prospective families.
With intelligence provided by our research, we lead workshops with your SLT and Governors in order to write a clear, manageable marketing strategy.
With this, you will then be able to implement changes, in confidence, with everyone‘s support.
Future-proof strategy workshops.
For governors and senior leadership teams.
We lead your team to debate and agree the most sustainable solutions to pursue, achieving consensus and galvanising thought.
Our workshops are effective, energising and results-focussed. And we come prepared with the background knowledge you need to take the next steps with confidence.
School Brand Audit.
A step on from the SLT one-day brand workshop. Led by us, the key stakeholders from your SLT and Governors collaborate in an inclusive forum via 3 consecutive brand workshops.
The insights, market intelligence and data analysis from our research inform the discussion. This enables the group to reach consensus and apply your strategy to future marketing planning.
Marketing strategy and planning.
The final step. Once we have agreed your marketing strategy either via a future-proof strategy workshop or a School Brand Audit we can provide a formalised plan including:
the rationale
brand proposition
core components and key messages
brand personality
target segmentation
marketing channels
recommended actions
Case Study
St George’s Ascot.
Confident. Capable. Connected.
This is the spirit of St George’s Ascot: inspired by its history and created as a result of our strategic workshops with SLT and governors. This has informed the design and content of all future marketing materials including both their website and their school video.
