11 October

Creativity and Innovation in Education

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              On Thursday 4th October we attended an evening Conference at City of London School for Boys on the subject of creativity and innovation in education.  The event was organized by How To Academy. The audience was made up of teachers, parents and those with an interest in education. […]

9 January

Why do parents turn down school places?

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Parents who turn down school places are what we term ‘non-joiners’ and they form a fascinating group from whom to gain insight and perceptions on your school. It is probable that they have applied to more than one school. They have been a customer on more than one Customer Journey and will have information and […]

8 October

UK schools and Chinese pupils

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The beautiful campus at Frensham Heights was the venue for the seventh annual ISBI Marketing and Admissions Conference. We were delighted to present a session on the Chinese market. In recent years, client schools have started to ask us about China because they were experiencing a rise in applications from Chinese families. Nearly 25% of […]

26 September

Sarah Raven’s open day at Perch Hill

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Nature plays the starring role in this brand It was a genuine delight to visit Sarah Raven’s last open day of the summer season at Perch Hill, near Robertsbridge in Sussex. Ever since we saw her gorgeous garden at Chelsea this year, it has been on our list of places to visit and it didn’t […]

19 March

Marketing Week Live and The Insight Show

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A visit to Marketing Week Live and The Insight Show at Olympia is always something we look forward to and this year’s event certainly lived up to expectations. There are hundreds of exhibitors to talk to and an impressive range of talks and discussions to attend in the seven theatres on site. The reason we […]

12 October

Marketing your Sixth Form: Understanding Gen Z and their parents

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Sixth Form marketing is a perennial topic for independent schools as more find it increasingly challenging to a) retain students after Year 11 and b) recruit a new cohort. The upside of the increase in seepage is that it’s a carousel- where one school loses, another wins but the harsh reality is that Sixth Form […]

12 October

The power of recommendation, or why the School Promoter System supersedes mere ‘satisfaction’

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Positive thinking was the theme for the ISBI Marketing Conference at Frensham Heights last week and what can be more positive than recommending a brand that has given you great service? Our session centred on the Net Promoter System that was devised by Bain and Co in 2011 to test the likelihood of a recommendation […]

20 September

Social media: how to drive results

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Recently we attended an event organised by American Express entitled: ‘Social Media: Does it really drive results?’ It was a panel led discussion and the panel was made up of: Alex Connock, Head of Video for LAD Bible Charlie Beckett, Professor of Media and Communications at LSE Claire Higgins, Head of Digital Marketing at Selfridges […]

3 June

Marketing your Sixth Form to Gen Z

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  We have been overwhelmed by the interest shown in our research on Generation Z and how to market your Sixth Form, so big thanks to everyone congratulating us on our fresh and future thinking for schools. Here is a summarised version of our report so far. The project is on going and if you’d […]

13 May

Reporting on Gen Z at AMDIS

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  Who are Generation Z and what influences their decision making? What are their priorities when choosing 6th forms? What are parents’ priorities when choosing 6th forms? Which communication channels should you use to reach them? How can you give both decision makers the best experience? All this and more was covered in our AMDIS […]