CONSISTENT, COHESIVE, CONFIDENT:
This is the comprehensive school brand ‘book’. It documents every aspect of marketing your brand and is added to on a continuous basis as the brand communication materials are created and produced. This way it remains a current reference point.The School Branding System starts with the design of a refreshed or a entirely new logo and the simple guidelines for its use. This includes colours and fonts with all the digital formats needed for the logo and an easy to use checklist for where and when to use them. It then adds all the marketing elements as they are designed: stationery, signage and estate furniture, advertising campaigns, recruitment ad templates, newsletter templates, uniform and clothing, prospectus style, alumni and community magazines, Open Day marketing materials, photography and copy styles. It also includes marketing brief templates and the briefing/implementation process to help when dealing with requests for marketing materials from other school departments.